Nikon // My Nikon Life

Creating a community for photographers

Whilst working at Sydney agency Apparent, Tom worked with Nikon to address a key challenge: they didn’t know their customers because camera retailers have always owned the relationship with the end user. They needed a CRM solution that would help them to build relationships with the photographic community.

Rather than develop a traditional CRM solution, Tom and the team at Apparent created a community that celebrated photography across the breadth of passion points. Members of the My Nikon Life community can find inspiration, product information, retail specialists, individual training and a range of additional member benefits. This community has expanded through multiple channels including Instagram, Facebook, Twitter, YouTube and Google+.