Brent Adamson

LinkedIn Sales Connect: The Challenger Customer

Developing sales materials and presentations for Google I came across Brent Adamson from CEB. I really enjoy his thinking and engaging style.


“The Challenger Sale” overturned decades of conventional wisdom with a bold new approach to sales. Now our latest research in the follow-on book, “The Challenger Customer,” reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. To win today, you need a Challenger inside the customer organization—a Mobilizer.