Apparent // Google for Education

Challenger selling presentations for K-12 institutions

THE ASSIGNMENT
The Google for Education team responsible for marketing G Suite to K-12 schools recently adopted the ‘Challenger Selling’ approach to new business opportunities.

THE AUDIENCE TO ENGAGE
Senior IT stakeholders and their peers in other areas.

MY ROLE
Working with the team at Apparent I developed a new, impactful challenger selling flow, messaging and pitch presentations.

The messaging was designed to appeal both to the specific requirements of IT and also to get other stakeholder groups to identify and agree upon common priorities across their entire institution for which Google for Education provided a solution.

Example slides