Apparent // Google Atmosphere

Smart. Modern. Secure.

Google Atmosphere is the largest roadshow event run globally for the Google Apps for Work team.

Working with Sydney agency Apparent, Tom developed a new visual identity and messaging framework for Atmosphere that could work across all channels for any of these events, regardless of size, from taking over the Roppongi Hills district in Tokyo for an 8,000-person event, through to an exclusive C-level half-day for 300 senior executives in Melbourne.

EDMs to posters, floor decals, coffee cups, templates and speaker presentations: every aspect was designed to be scalable across multiple events, including region-specific translation.

Example pages from the Atmosphere styleguide developed in Australia and executed globally